Marketing and Adversiting

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The main skills of graduates in marketing and adThe 1st cycle degree in Marketing and Advertising aims to train multifaceted professionals, with scientific and technical qualifications with strategic vision in order to act in key business areas of companies or other institutions, contributing to the external and internal dissemination of their image, products and services. Graduates, trained in a culture of scientific rigour and professional ethics, acquire abilities to upgrade or set up businesses in a highly competitive context, marked by an increasing globalization of the economy.vertising are as follows:

a) Critical analysis of markets and consumers;

b) Communication and application of data;

c) Independent work;

d) Creation and management of marketing and advertising projects;

e) Incorporate marketing and advertising organizations.

The graduates in Marketing and Advertising are qualified to perform the following tasks particularly at the level of:

a) Marketing management;

b) Advertising management;

c) Commercial management;

d) External relations;

e) Marketing consultancy;

f) Direct marketing.

Employment rate: 82%

Rate based on average values/current courses

Source: Forum Estudante

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Semestre		Carga Horária /Semana	ECTS
1º	Economics I	3	6,0
	English I	3	4,5
	Marketing I	3	4,5
	Introduction to Law	3	4,5
	Quantitative Methods	3	6,0
	Tecnologies and Information Systems	3	4,5
2º	Organizational Behaviour	3	4,5
	Business Communication	3	4,5
	Economics II	3	6,0
	English II	3	4,5
	Introduction to Management	3	6,0
	Marketing II	3	4,5
3º	Consumer's Behaviour	3	4,5
	Graphic Design	3	6,0
	Distribution and Merchandising	3	4,5
	Advertising Strategy and Planning	3	6,0
	Financial Management	3	4,5
	Opção I	3	4,5
4º	Graphic and Audivisual Communication I	3	6,0
	Advertising Law	3	4,5
	Market Studies	4	6,0
	Marketing of Services	3	4,5
	Negociation	3	4,5
	Opção II	3	4,5
5º	Graphic and Audivisual Communication II	4	6,0
	Innovation Management and Projects	3	4,5
	Stategic Management	3	4,5
	International Marketing	3	4,5
	Marketing Advanded Topics	3	6,0
	Opção III	3	4,5
6º	Internship		21,0
	Project		7,5
	Seminar	2	1,5

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