Observatório de Marketing e Publicidade

Cabeças, A., Ramos-Mariño, A., & Magano, J. (2025). Customer Behavior in the EU’s Retail Banking Markets: Evidence from Portugal. European Review of Business Economics, 4(1), 49-70. https://doi.org/10.26619/ERBE-2024.4.1.3 

Magano, J., Z´boj, M., Turčinková, J. (2025). Cross-Cultural Validation of COSF and LOHAS Scales: Examining Slow Fashion Consumption Behaviors in Portugal and the Czech Republic. Journal of Sustainability Research, 7(1),  e250014. https://doi.org/10.20900/jsr20250014 

Magano, J., Au-Yong-Oliveira, M., & Fernandes, J. P. T. (2024). Technology and the Generation Gap: How E-Expertise Present in Youths Positively Affects Online Purchases. Advanced Research in Technologies, Information, Innovation and Sustainability, Cham.  https://doi.org/10.1007/978-3-031-48855-9_13

Magano, J., Brandão, T., Delgado, C., & Vale, V. (2024). Brand Love, Attitude, and Environmental Cause Knowledge: Sustainable Blue Jeans Consumer Behavior. Sustainability, 16(5), 1840. https://doi.org/10.3390/su16051840 

Magano, J., Szczygiel, N., & Oliveira, M. A.-Y. (2024). The Influence of Sports Celebrities’ Image on Fan Loyalty and Engagement on Social Media. European Review of Business Economics, 3(2), 53-69. https://doi.org/10.26619/ERBE-2024.3.2.3 

Magano, J., Turčinkova, J., Santos, M. C., Correia, R., & Serebriannikov, M. (2024). Exploring apparel e-commerce unethical return experience: a cross-country study. Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 2650-2672. https://doi.org/10.3390/jtaer19040127 

Nogueira, T., Jesus, J., & Magano, J. (2024). Graciosa Island’s Hybrid Energy System Expansion Scenarios: A Technical and Economic Analysis. Journal of Sustainability Research, 6(2), e240010, Article e240010. https://doi.org/10.20900/jsr.20240010 

Pinhal, R., Estima, A. C. F. T., & Duarte, P. A. O. (2024). Get Ready to Click: A Comprehensive Review of User-Generated Photography on Instagram. Environmental & Social Management Journal/Revista de Gestão Social e Ambiental, 18(10). https://doi.org/10.24857/rgsa.v18n10-174 

Araújo, A., Turčínkova, J., Araújo, A., & Magano, J. (2023). Linking Brand Experience and Brand Love to Word-of-Mouth in Food Retail. European Review of Business Economics, 3, 27-42. https://doi.org/10.26619/ERBE-2023.3.1.2 

Nogueira, T.; Castro, R.; Magano, J. (2023). Engineering Students Education in Sustainability: The Moderating Role of Emotional Intelligence. Sustainability, Vol. 5, No. 6, 5389. https://doi.org/10.3390/su15065389

Pinhal, R., Estima, A., & Duarte, P. (2023). Experiencing a City Through Instagram: What Do Tourists Engage with? International Conference on Marketing and Technologies,  https://doi.org/10.1007/978-981-97-1552-7_43

Fernandes, J. P. T., Magano, J., Turcsanyi, R. Q. & Leite, Â.. (2022). Portugal - China Relations: A Shot in the Dark?. European Review of Business Economics, II(2): 27-57; DOI: https://doi.org/10.26619/ERBE-2022.11.30.

Jorge, E. (2022). Young adults' taste perception, consumption habits, and how this influences their willingness to pay for wine: Evidence from an experimental auction. Journal of Sensory Studies, e12806. https://doi.org/10.1111/joss.12806  

Leite, Â., Ramires, A., Lira, V., & Magano, J. (2022). Social Media Addiction Scale Validation in a Portuguese Sample. Psicologia. 

Hildegard, L., Turcínková, J., Beinnhauer, R. & Magano, J. (2022). Do you love me? The relationship between sport-related branded entertainment and brand love, Cogent Business & Management, 9:1, 2143014. DOI: https://doi.org/10.1080/23311975.2022.2143014.

Magano, J. & Leite, Â. (2022). The Motivation Scale for Sport Consumption: Turkish and Spanish Versions’ Psychometric Properties. Managing Sport and Leisure, Routledge. Ahead of print. DOI: https://doi.org/10.1080/23750472.2022.2046489.

Magano, J., Au-Yong-Oliveira M., Ferreira, B. & Leite, Â. (2022). A Cross-Sectional Study on Ethical Buyer Behavior towards Cruelty-Free Cosmetics: What Consequences for Female Leadership Practices? Sustainability, MDPI, Switzerland. Vol. 14, 7786. DOI: https://doi.org/10.3390/su14137786.

Magano, J., Fraiz-Brea, J. A., & Leite, Â. (2022). An Exploratory Study on the Motivations behind Visiting the Holocaust Museum of Porto. Sustainability 2022, 14, 16780. https://doi.org/10.3390/su142416780

Silva, J. S. G., Turčínková, J., & Magano, J. (2022). Sustainable Marketing Orientation in the Clothing Industry: Slow or Fast Fashion? Percursos & Ideias, 12, 86-89. https://doi.org/10.56123/percursos.2022.n12.86 

Jorge, E., Lopez-Valeiras, E., & Gonzalez-Sanchez, M. B. (2021). Millennial University Students' Valuation of Traditional Wine: Evidence from an Experimental Auction. Wine Economics and Policy, 10 (1), 133-145. https://doi.org/10.36253/wep-9878

Magano, J., Au-Yong-Oliveira M., M., Walter, C. E. & Leite, Â. (2022). Attitudes toward Fashion Influencers as a Mediator of Purchase Intention. Information, MDPI, Switzerland. Vol. 13, 297. DOI: https://doi.org/10.3390/ info13060297.

Matos, S., Durão, M., Magano, J. (2022). Omnichannel Shopping Experience: An Exploratory Study on a Generation Z Sample. Percursos & Ideias. DOI: https://10.56123/percursos.2022.n12.1

Bara, R. S. & Magano, J. (2021). Marketing trends: using memes to target Generation Z, Percursos & Ideias, vol. 10, pp. 23-28. (artigo online)

Magano, J. , Silva, C.S., Borges, A.F. (2021), "Quality Control 4.0: a way to improve the quality performance and engage shop floor operators". International Journal of Quality & Reliability Management. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJQRM-05-2021-0138. (artigo online)

Magano, J., G., Silva, C. S., & Martins, M. (2021). Project Management in the Biotech Context: Exploring the Interrelation between Maturity and Sustainable Project Management. Sustainability, MDPI, Switzerland. Vol. 13, 12090. DOI: https://doi.org/10.3390/su132112090. (artigo online)

Magano, J., Silvius, G., Silva, C. S., & Leite, Â. (2021). Exploring Characteristics of Sustainability Stimulus Patterns of Project Managers. Sustainability (Switzerland), Vol. 13, No. 7, 4019. DOI: https://doi.org/10.3390/su13074019. (artigo online)

Magano, J., Silvius, G., Silva, C. S., & Leite, Â. (2021). The contribution of project management to a more sustainable society: Exploring the perception of project managers. Project Leadership and Society, Vol. 2 (Elsevier). DOI: https://doi.org/10.1016/j.plas.2021.100020. (artigo online)

Nogueira, T., Magano, J., Fontão, E., Sousa, M., & Leite, Â. (2021). Engineering Students’ Industrial Internship Experience Perception and Satisfaction: Work Experience Scale Validation. Education Sciences, MDPI, Switzerland. Vol. 11, 671. DOI: https://doi.org/10.3390/educsci11110671. (artigo online)

Nogueira, T., Magano, J., Sousa, E., Alves, G. (2021). The Impacts of Battery Electric Vehicles on the Power Grid: A Monte Carlo Method Approach. Energies, MDPI, Switzerland. Vol. 14, 8102. DOI: https://doi.org/10.3390/en14238102. (artigo online)

Silva, C. S., Magano, J., Matos, A., Nogueira, T. (2021). Sustainable Quality Management Systems in the Current Paradigm: The Role of Leadership, Sustainability, MDPI, Switzerland. Vol. 13, No. 4. DOI: 10.3390/su13042056. (artigo online)

Silva, C. S., Pereira, C., Magano, J. (2021). The value of project management to competitiveness: key factors from a holistic and practical perspective, International Journal of Managing Projects in Business, UK. DOI: 10.1108/IJMPB-02-2020-0042. (artigo online)

Magano, J., Silva, C. S., Figueiredo, C., Vitória, A., & Nogueira, T. (2021). Project management in engineering education: Providing generation Z with transferable skills. Ieee Revista Iberoamericana De Tecnologias Del Aprendizaje, 16(1), 45-57. https://doi.org/10.1109/RITA.2021.3052496 

Jorge, E., Lopez-Valeiras, E., & Gonzalez-Sanchez, M. B. (2020). The role of attitudes and tolerance of ambiguity in explaining consumers’ willingness to pay for organic wine, Journal of Cleaner Production, 257. https://doi.org/10.1016/j.jclepro.2020.120601

Silva, C., Magano, J., Figueiredo, C., Vitória, A., & Nogueira, T. (2020). A multi generational approach to project management: implications for engineering education in a smart world. 2020 IEEE Global Engineering Education Conference (EDUCON),  https://doi.org/10.1109/EDUCON45650.2020.9125144

Soares, Ana (2021). Comportamentos de consumo da criança do ensino básico obrigatório em contexto rural e urbano, Percursos & Ideias, vol. 11, pp. 29-41. (artigo online)

Durão, M. (2020). O Insight enquanto antecessor do conceito criativo, Percursos & Ideias, ISCET, vol. 10, pp. 28-36. (artigo online)

Godinho, L. & Magano, J. (2020). Social marketing through (S)CSR initiatives implemented by football clubs and their impact on communities, Percursos & Ideias, vol. 10, pp. 7-15. (artigo online)

Magano, J. & Cunha, M.N. (2020). Digital marketing impact on tourism in Portugal: A quantitative study, African Journal of Hospitality, Tourism and Leisure, Vol. 9, No. 1, Pp. 1-19. (artigo online)

Magano, J., Alves, M., Durão, R. & Carvalho, C. V. (2020). Adoption and Use of Educational Technology Tools by Marketing Students, Electronic Journal of E-Learning, UK., Vol. 18, No. 4, Pp. 347-356. DOI: 10.34190/EJEL.20.18.4.007. (artigo online)

Magano, J., SILVA, C., Figueiredo, C., Vitória, A., Nogueira, T. & Dinis, M.A.P. (2020). Generation Z: Fitting project management soft skills competencies?A mixed-method approach, Education Sciences, Vol. 10, No. 7, Pp. 1-24. DOI: 10.3390/educsci10070187, EID: 2-s2.0-85088688451, Part of ISBN: 22277102. (artigo online)

Mendes, M. & Magano, J. (2020). Marketing de Influência e Autenticidade: Impacto do Processo de Compra na Geração Z, Percursos & Ideias, vol. 10, pp. 16-27. (artigo online)

Silva, C., Magano, J., Moskalenko, A., Nogueira, T., Dinis, M.A.P. & Sousa, H.F.P. (2020). Sustainable management systems standards (SMSS): Structures, roles, and practices in corporate sustainability, Sustainability (Switzerland), Vol. 12, No. 15. DOI: 10.3390/SU12155892, EID: 2-s2.0-85089727792, Part of ISBN: 20711050. (artigo online)

Vieira, C. & Magano, J. (2020). A inteligência artificial e o impacto do marketing no consumidor, Percursos & Ideias, vol. 11, pp. 16-22. (artigo online)

Cruz, D., Pinto, E., Oliveira, F., Cunha, M., Magano, J. (2019). Marketing Desportivo: o Caso Real Madrid, Comunicação & Mercados, Unigra-Dourados, MS, vol. 07, n. 15, p. 154-163, jul-dez 2019.

Cunha, M. N. & Magano, J. (2019). An analysis of the profiles of users of social networks of luxury fashion brands, Espacios, Vol. 40, No. 40, Pp. 1-15.

Cunha, M. N. & Magano, J. (2019). Mobile apps and travel apps on the tourism journey, African Journal of Hospitality, Tourism and Leisure, Vol. 8, No. 5.

Cunha, M. N. & Magano, J. (2019). Principal’s Management Strategy, Journal of Education and Human Development, Vol. 8, No. 3, pp. 126-132, Set. 2019. DOI: 10.15640/jehd.v8n3a14. (artigo online)

Cunha, M., Alisigwe, S., Magano, J. (2019). A Virtualização das Redes Sociais segundo o pensamento de Manuel Castells e Pierre Levy, Comunicação & Mercados, Unigran-Dourados, MS, Vol. 07, n. 15, p. 01-10, jul-dez 2019.

Nascimento, M., Oliveira, F., Durão, M. (2019). Como as Marcas de Moda de Luxo se Comunicam pelas Redes Sociais - Um Contributo das Redes Sociais On-Line nas Relações B2C,  PMKT – Revista Brasileira de Pesquisas de Marketing, Opinião e Mídia (PMKT on-line) | ISSN 2317-0123 (on-line) | ISSN 1983-9456 (impressa 2008-2013) | São Paulo, v. 12, n. 1, p. 64-80, janeiro-abril, 2019.

Bessa, N. (2018). City Logistics – Literature Review, Percursos & Ideias, N.º 8. (artigo online)

Soares, Ana (2018). Young Adults and the Consumption of Soft drinks. Aspects of Consumer Behavior Regarding Soft Drinks Consumption and Consumer Loyalty, Percursos & Ideias, N.º 8, 2.ª série. (artigo online)

Bessa, N. (2016). Lean production – Application to warehouses, Percursos & Ideias, N.º 7.

Bessa, N. (2013). Outsourcing logistics activities in Portugal: current state and future tendencies, Percursos & Ideias, N.º 5.

Scarlat, C., Ghita, C., Magano, J. (2013). Business Location: Mindset or Decision of Economics and Industrial Engineering? U.P.B. Sci. Bull., Series D, Vol. 75, Iss. 1, 2013, 269-286.

Bessa, N. (2012). Outsourcing das actividades logísticas: Determinantes e impacto esperado na dinamização das exportações e importações portuguesas, Percursos & Ideias, N.º 3&4 - 2.ª Série.

Magano, J. (2012). Marketing at Retail e Digital Signage, Percursos & Ideias, N.º 3&4 - 2.ª Série 2011-12, pp. 67-87.

Nogueira, T., Magano, J., Brandão, R.F. (2012). Innovation and Investment in Energy Generation Facilities Based on Biogas in Agricultural Farms: A Feasibility Case Study. Percursos & Ideias, N.º 3&4 - 2.ª Série 2011-12, pp. 88-99. 

Soares, Ana Catarina (2012), “O fenómeno das audiências”, Percursos & Ideias – Revista Científica do ISCET. 

Soares, Ana Catarina (2012), “Pavlov experiences as a starting point for the Eternal Discussion: Defenseless Children Against the Advertising Monster?”, Studies in Communication Sciences.

Soares, Ana Catarina (2012), “The Advertising, the Children and Consumption. Towards a New Paradigm?”, International Journal of Advertising.

Magano, J., Castro, A. V., & de Carvalho, C. V. (2008). O e-Learning no Ensino Superior: um caso de estudo. Educação, Formação & Tecnologias, 1(1), 79-92. https://eft.educom.pt/index.php/eft/article/view/21